The programme aims to provide students with: • An understanding of the role of the different media in modern society • A thorough grounding in the role of the journalist • Knowledge of specific media roles and skills • The skills to research, write and present effective copy • Skills in presenting publications for the market place • An awareness of the legal environment in which the media operate. • Increase and broaden their employment opportunities within the industries • Provide them with an extensive theoretical and practical knowledge base on which to build their careers and enable them to progress to higher levels of the media and journalism industries • Increase and broaden their understanding of contemporary multi platform journalism skills, and their awareness of the emerging digital media landscape and the new opportunities which are becoming available